Marketing by Emma reposted this
E-Commerce Branding Strategy & Copywriting | Professional Speaker Shaping the Future of Global Brands
Are you obsessed? You should be. Specifically, you should be obsessed with your customers. But so often, businesses make decisions with the customer as an afterthought. And then they're somehow surprised that their results aren't as spectacular as they'd fantasized about. If you're looking to create loyal fans who love to sing your praises and post about you on social media, you must put them at the center. Rare Beauty gets it. Most celebrity and influencer brands put the star at the center, and position their products as tools to be more like them. Of course, Selena Gomez is a key part of their success. But she's not the hero. The customer is. And that makes all the difference. Learn how to do this and the rest of the 7-step formula for serious brand growth in today's video: https://lnkd.in/eahWKnqt #brandbuilding #marketing #ecommerce